Google Offers Doodles a Deal
Google Offers is expanding its base, and their most recent foray into the deals arena is the newly minted partnership with DoodleDeals, the leading deal site for parents. This further expands Google’s ability to reach different niche markets.
DoodleDeals is very excited about the partnership: “Google Offers is the first partnership we’ve done to get our deals in front of such a broad audience, so we’re excited about its potential,” says Caren Sinclair-Kay, DoodleDeals CEO and co-founder. 
DoodleDeals launched in August of 2010 with Diapers.com. Sinclair-Kay recalls their success and how it brought them to where they are today: “Through our partnership with Diapers.com, we learned that when you match a high quality, targeted audience with best-in-class venues, you create a magic formula that benefits local businesses and moms.”
While the Google Offers partnership is potentially the most lucrative, DoddleDeals has paired up with a number of national and local deal sites his year, including EverydayHealth.com, Time Out New York Kids, and New York Magazine. They’re also preparing to start a relationship with Analog Analytics, which is a white-label deal platform that works with large media companies like Time Warner Cable, KABC and Newsday. With the new expansion, DoodleDeals estimates their potential customer reach to be around 4.5 million by the end of the year.
